You have seen our orchestra
in action, but what goes on behind the scenes?
Our series continues with Syracuse native Ed Solorzano, the RPO’s Director of
Ticketing and Sales.
Ed Solorzano |
Could you go into
description of what your work consists of at the RPO?
I am in charge of
anything ticket-related at the venue. This goes for both the RPO and the
Eastman School of Music. Anything from hiring and training box office employees to staffing concerts and managing box office/venue policies and the finances it encompasses.
What did you want to
be when you grew up?
My first dream revolved around sports. I played almost every
sport under the sun, and I continued sports through high school and into
college doing rec. level stuff.
What did you study in
college?
I was always intrigued by sports, and wanted to be involved
on the business side of it. That is what led me to majoring in sports management
at St. John Fisher College. When I started in 2004, it was a new
field that wasn't fully tapped into just yet.
In what ways did your
prior education prepare you for the RPO?
As a whole, my prior education helped me to get comfortable
with speaking in front of people and speaking to people. With doing a lot of presentations and public speaking,
interviews were a huge strength for me. Having to go through and talk to people
one-on-one helped tremendously. In the sports world, or almost any organization
you go to, you start in sales. That could contain a lot of cold calling and
customer service, but you put yourself out there and talk to someone. Having this background proved very beneficial in my career.
How did you
transition from Sports industry to the Music industry?
People don't think sports and music would be similar, but they are both entertainment and there are a lot of similarities.
After college, I pursued a
job offer to sell tickets at CMAC, an outdoor amphitheater in Canandaigua. I
was able to work the software system and pick up the operation as a whole
really quickly. After that, I worked in customer service at the Auditorium Theatre. It was while working there that I noticed, and made the subsequent decision to not limit myself to just working for sports teams. Overall, my career goal has always been to keep my options open and go where I feel I can have a positive impact on the organization; working for a non-profit offers another level of satisfaction knowing that I am not only helping our patrons, but helping advocate for the arts.
What has been your
most memorable moment at the RPO, thus far?
I have been with the RPO since October 2014. My ultimate
goal is making sure our customers and patrons can get into an event without any
issues. We want to make sure that everyone is satisfied and it ultimately starts
from the day they order a ticket, to when they walk out of the venue.
The coolest, most memorable thus far has been our season
opener event, which took place last February. We did a season preview for our
upcoming series. It was a way to market our upcoming series to our patrons and
the community in a way that not very many orchestras do. It shows the audience
what’s to come in the upcoming year.
This was the first time the RPO has ever done something like
this. There was a lot of behind-the-scenes work, and I felt that the turnout
was both a huge undertaking and a huge success.
What is your favorite
type of music?
My favorite type of music was (and still is) hip-hop. However, I have an appreciation for all genres of music - ranging from bluegrass to jazz, jam bands, and everything in between. Music is truly objective and I love being able to experience new genres. And as weird as this sounds, while I enjoy hip-hop, one of my favorite bands is O.A.R.
My favorite type of music was (and still is) hip-hop. However, I have an appreciation for all genres of music - ranging from bluegrass to jazz, jam bands, and everything in between. Music is truly objective and I love being able to experience new genres. And as weird as this sounds, while I enjoy hip-hop, one of my favorite bands is O.A.R.
Which RPO concert(s)
are you most looking forward to in 2015-16 and why?
Out of the entire series, I think Home Alone would be
really cool. I grew up watching it, and I think it would be really cool to see
the orchestral accompaniment to the movie. I grew up playing video games, but
never got into Final Fantasy. Video Games Live last year was really cool, so I’m looking
forward to seeing FF.
Any favorite summer
activities?
I like to hang out at the beach and play sports, but I
especially like running races. I like pushing myself, for the health side of
it. I want to live to be 150. I just ran a 15k (9.3 miles) for the second year
in a row. I will be running a 20k (12 miles) by the end of summer.
About the author: Elissa Murphy is the RPO's marketing/development summer intern. Anticipated for August 2015, Elissa will be receiving her bachelor’s degree in music business and flute performance, with a film studies minor from the Crane School of Music at SUNY Potsdam.
About the author: Elissa Murphy is the RPO's marketing/development summer intern. Anticipated for August 2015, Elissa will be receiving her bachelor’s degree in music business and flute performance, with a film studies minor from the Crane School of Music at SUNY Potsdam.