On September 1, Orchestra management also transitioned smoothly to new President and Chief Executive Officer Curt Long from Ralph Craviso, who was appointed Interim President & CEO in 2015 (later dropping the "Interim" from his title) to assist the Orchestra in a financial turnaround.
The news about that turnaround is also exceptional: the RPO’s five-year financial plan has achieved a balanced budget for the fiscal year ending August 31, 2017 (the first year of that five-year plan, which was developed under Craviso’s leadership) for the first time in six years. The foundation of that plan included improvements in fundraising as well as in expanded programming – including concerts involving films, video games, etc. – to bring in new audiences. It also relied on ongoing contract concessions by the RPO musicians themselves.
The results are extremely encouraging. This past season’s ticket sales were up by 20%, reflecting an increase of 10% more subscribers and 30% more individual concert patrons. Public support followed suit: the RPO saw an increase of 25% in fundraising during 2016/17, including a season-ending, matching-gift Summer Challenge campaign that exceeded its $200,000 goal.
“This is the first step of a journey that will hopefully take this world-class orchestra to long-term financial stability,” explains Ingrid Stanlis, newly voted chairperson of the RPO Board of Directors.
“We owe a great debt to Ralph Craviso and outgoing Board Chair Jules Smith for their exceptional work through this process. With the excellent artistic leadership provided by Music Director Ward Stare as well as Principal Pops Conductor Jeff Tyzik, and the recent appointment of Curt Long with his 24 years of success managing symphony orchestras, the Board is confident that we will continue to advance that five-year plan.”
This upward trajectory – along with the stellar reputation of the RPO – is what drew Long from his post as president of the Alabama Symphony Orchestra (ASO), where he increased ticket revenues by more than 70 percent. During his tenure there, he also oversaw the ASO make its Carnegie Hall debut, release a limited-pressing recording of commissioned works, engage Carlos Izcaray as new Music Director, expand education programs both in Greater Birmingham and in underserved rural communities throughout Alabama, and successfully launch the Sound Edge Festival.
“I am excited to assume this leadership role and my family and I look forward to becoming part of the Rochester community,” says Long. “Even as we celebrate the start of a wonderful turnaround for the RPO, we also need to remember that there is much work yet to be done as we enter the second year of our five-year plan. We need to continue to grow audiences and – like most orchestras around the country, which generate more than half their revenue from contributions – to continue to rely upon the generosity of this supportive community in order to serve Greater Rochester with excellent and ever-evolving programs that engage, entertain, and educate.”
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