January 27, 2009

RPO Unveils New Look at Yesterday’s Annual Meeting

With renovations in the works for the Eastman Theatre, the RPO took a look at its own image and yesterday unveiled a transformed look – including a new logo, color palette, and more changes to come.

The process began with an online branding survey and a brand workshop facilitated by the Advertising Council of Rochester. From there, Jay Advertising developed the new logo and color palette, inspired by the 1922 Maxfield Parrish painting Interlude (The Lute Players), which is on display in the Eastman Theatre.

This afternoon, the new look went up on the RPO web site. (At left, Charlie Owens presents the new web design at the annual meeting).

And the branding process continues as the new brand personality is incorporated into all facets of the organization.

Click here to read the full press release about the Annual Meeting, with a report on the 2007-2008 Season.

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